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NAFA fleet meet in St Louis [Fleet Management May 2012 Print Edition]
June 7, 2012 by Emily Atkins
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REDWIRE is News you can use from Leading Suppliers. Why? Suppliers realize that B2B Buyer behavior has changed and so must they.

Fact is buyers are doing a lot more upfront online research as part of their buying process today. Leading Suppliers want to support this buying process with useful facts, insights and newsworthy content – goes well beyond your typical press release or web site content.

Suppliers realize that the content cannot just be “self serving” in nature because the content will not engage and be useful to prospective buyers.