GBTA announces new director of operations for Canada

Nancy Tudorache, most recently director of sales and marketing for SoHo Metropolitan Hotel & Residences in Toronto, starts the position on September 23.

August 29, 2013
by By Michael Power

TORONTO—The Global Business Travel Association has announced that Nancy Tudorache is the association’s new director of operations for Canada. Tudorache, who replaces former director of operations Tanya Racz, will be responsible for developing GBTA Canada and overseeing the association’s full program for membership, events, education, training and advocacy.

Originally from Edmonton, Tudorache is a long-time travel industry professional who most recently worked as director of sales and marketing for the luxury, boutique SoHo Metropolitan Hotel & Residences based in Toronto. During her 11-year tenure with Metropolitan Hotels’ collection, Tudorache has led the direct sales and marketing efforts in Vancouver, Calgary, Toronto and recently into Ottawa.

Prior to Metropolitan Hotels, Tudorache’s experiences span from managing a corporate travel agency to direct sales for a tour operator, and management positions within a multi-national hotel chain. Within GBTA, she will report to Paul Tilstone, senior vice-president of global operations.

“I am delighted to welcome Nancy to this role and to my global leadership team,” said Tilstone. “We are looking forward to her enthusiastic approach and contribution to GBTA in Canada, allowing the association to flourish under her charismatic leadership. Nancy has proven to be a valuable asset to GBTA in Canada through her extensive volunteer involvement and roles within the industry and the association itself. Leveraging her vast network of travel industry professionals, Nancy’s mandate is to continue to focus on developing GBTA as Canada’s preeminent business travel association.”

Extensive experience
The 17-year span of Tudorache’s career has allowed her to establish tremendous insights into business travel, she said. She has built a large foundation of contacts within the industry and developed a respect for business travel management, she noted.

Tudorache has more than 12-years of involvement with industry associations—particularly GBTA Canada—and is a founding member of GBTA Canada’s leadership advisory council. More recently, she has acted as one of the organization’s ambassadors-at-large.

“I am truly ecstatic with the opportunity to take the leadership role of GBTA Canada,” she said. “My career path has ideally positioned me with the knowledge, understanding and network needed to continue the momentum and growth required for GBTA Canada, its members and sponsors alike. I’m passionate about business travel, its opportunities and developments. I believe that GBTA is the appropriate Canadian-industry-vehicle with its amazing cross-section of members, Canadian-relevant content, valuable educational components and advocacy on industry standards. This is the association with a forward-thinking mentality that will deliver the highest quality of network in Canada’s business travel arena.”

Tudorache said that her primary objective is to engage with the leadership advisory council for feedback, support and action. As well, she plans to engage with sponsors, members and volunteers to understand how best to develop a strategy to move GBTA Canada forward.

“I want to look for ways and means to deliver value for the members and sponsors through education, advocacy and local market initiatives to bring GBTA up-close and personal within the Canadian travel industry,” she said.

She plans to build on the successes of the former leadership, she noted, in order to continue delivering value to members and sponsors. Continuing to deliver content relevant to the Canadian market—both at the next year’s GBTA Canada Conference and other educational opportunities—also ranks high on her priorities list.

“What I find so fantastic about GBTA is that it’s the leading global association for business travel,” Tudorache said. “This is the association to deliver distinctly Canada-relevant content, for Canadians and by Canadians, yet drawing from the knowledge and understanding of our global resources. That’s a huge value that GBTA can bring to the Canadian marketplace. We’re very, very fortunate to have a strong presence for GBTA in Canada.”