Service to roll out to most users by end of the year
AMSTERDAM—Carlson Wagonlit Travel (CWT) is piloting hotel booking on its award-winning mobile app, CWT To Go. Recent research by CWT suggests 54 percent of travellers and 65 percent of travel managers consider on-the-go mobile booking important, and this development continues CWT’s progress toward offering tools that improve the traveller booking experience, the company said
CWT To Go users are able to search for, book and cancel hotel rooms, with search results plotted on a map. Results include the rates and properties included in the travel policy, so users can select from the most relevant content. In addition, CWT’s Traveler Services teams can retrieve bookings, meaning further support is available to travellers if needed, said the company. Traveller details, such as name and credit card information, are pulled from CWT Portrait, CWT’s centralized, global profile management tool. A full roll out of this new functionality to all CWT To Go users is planned for the end of the year.
The new version of CWT To Go is integrated with CWT Portrait, CWT’s traveller profile tool. Travellers have the ability to view and, where available, update their CWT Portrait profiles straight from CWT To Go. The app also indicates the percentage of completed profile fields, reminding users to fill in the missing information. In the days since its launch, the company said, 17 percent of those accessing their profile through CWT To Go made an update.
Travellers will no longer need to carry their travel loyalty cards with them because they are accessible on the app; any personal and loyalty card information entered into CWT Portrait will be available to view in CWT To Go, meaning travellers are able to access it on the move. The updated version of CWT To Go also allows users to scan in a new credit card using the device’s camera, saving them time by eliminating the need to manually input new card details.
CWT employees in the US, UK and Ireland have access to the app’s hotel booking features, and the ability “will roll out to select CWT global clients shortly,” said the company. Most users will have access to it by the end of 2014.