Travel preferences differ by industry: survey

Exploring a new destination is a top consideration for Canadians when extending their business trip

November 14, 2017
Purchasing B2B

TORONTO—New research from for Business reveals that over a quarter of (26 percent) of working Canadian professionals accepted their job in part or fully because of opportunities to travel for work. In addition, over a third (36 percent) said they would actively pursue a new job if it meant they could travel even more.

But how do the industries Canadians work in shape their outlook towards business and leisure travel, and the increasing intersection of the two? When looking across all professions, 73 percent of Canadian employees say making time for leisure travel gives them greater job satisfaction. For three quarters (75 percent), leisure travel helps them to better manage work stress and pressure. Not surprisingly, most prefer holidays that allow them to relax (50 percent) and spend time with their family (45 percent).

When looking at the type of holidays Canadian professional prefer, there are some differences across the various industries. Bankers and professional service workers prefer to take shopping-focused trips (39 percent), while those in manufacturing and logistics seek outdoor activities at their destinations (34 percent) and nearly a fifth (18 percent) of retail and sale professionals enjoy organized tours to explore their new surroundings.

In looking at preferred accommodation types and amenities, unique trends emerged across professions. Over a quarter (28 percent) of both Canadian technology and computing professionals as well as medical and health workers love accommodations with ‘local charm’. A comfortable bed was a top priority for Canadian professionals across several industries including healthcare (77 percent), government (76 percent) and retail (76 percent). Over a third (39 percent) of those in local or national government enjoy ‘all-inclusive’ accommodations, while education professionals’ preferences are geared towards a luxurious bathroom (20 percent), a hearty breakfast (57 percet) and close proximity to green spaces (27 percent).

Regardless of industry, when travelling for business the destination is at the heart of whether Canadians opt to build in extra time on their business trip. For nearly two thirds (65 percent) the opportunity to explore a city they haven’t visited before was a top priority and 41 percent want to spend more time in a favourite location. The research also suggests that Canadian professionals try to make the most of a destination when travelling for business and want a local experience. For over a third (43 percent) trying local cuisine was important, as was experiencing local art and culture (37 percent) and finding hidden gems off the beaten path (21 percent).