Subaru and Infiniti take home residual value awards

ALG's 4th annual Canadian residual value awards

February 16, 2012
by Fleet Management staff

TORONTO: Subaru and Infiniti earned the awards for top mainstream and luxury brands, respectively in ALG’s 4th annual Canadian Residual Value Awards announced today at the Canadian International Auto Show in Toronto.

Infiniti has won the Luxury Brand crown since the inception of the Canadian awards four years ago, while Subaru has received the Mainstream Brand award for the third consecutive year. Japanese models also continued their overall dominance of the awards, winning 14 of the 19 individual vehicle segments.

ALG’s Canadian Residual Value Awards honour the vehicles in each segment that are forecast to retain the highest percentage of their MSRP after a three-year period for luxury vehicles and a four-year period for mainstream vehicles. Winners were chosen after a careful evaluation of vehicle criteria, including segment competition, historical vehicle performance and industry trends. This year’s awards are based on 2012 model year vehicles.

“Residual value is a complete indicator of value, taking into account quality, durability and brand desirability,”said Geoff Helby, Regional Director of ALG Canada. “These factors drive brand strength and profitability. I’m not sure we’ve ever seen a time with such volumes of competitive products. Vehicle buyers are experiencing a product value renaissance.”

In addition to taking home the Mainstream Brand award, Subaru received awards in the Midsize Utility (Outback), Sporty Car (WRX/WRX STI) and Compact car (Impreza) categories. Both the Impreza and WRX STI have received their category award four consecutive years. The Mazda2 (Subcompact Car) is a first-time award winner in its segment.

“There’s no doubt that, once considered a “cult” brand, Subaru is proving it deserves mainstream recognition,” said Helby. “Subaru has maintained consistently low fleet sales while minimizing incentives. Combined with increasing awareness, Subaru’s products provide compelling value for consumers.”

In addition to Infiniti’s Luxury Brand award, the Infiniti QX56 and EX35 were also award winners in their respective segments. First time award recipients in the Luxury category include the Mercedes-Benz CLS-Class (Luxury Car), Audi A3 TDI (Luxury Alt-Fuel), and the EX35 (Luxury Compact Utility). The BMW 1 series has swept the Near Luxury category since the Canada RVA’s inception.

“Infiniti delivers a combination of unique design and strong execution to deliver consumer value,” said Helby. “The brand provides the luxury its customers expect with a certain ruggedness consumers desire. Their reputation among the luxury vehicle makers in Canada continues to drive performance.”