New president for Mercedes-Benz Canada

Mercedes-Benz Canada CEO moves to UK, replaced by Tim Reuss.

March 28, 2011
by Emily Atkins

TORONTO, ON: Mercedes-Benz Canada today revealed that president and CEO Marcus Breitschwerdt is moving to the UK to become president and CEO of Mercedes-Benz UK Limited. In Canada he will be replaced by Tim A. Reuss, who comes to Canada from Italy, where he currently heads the Mercedes-Benz corporate retail division in Rome. The change in leadership will be effective April 1.

Reuss’s career with the Daimler organization spans 24 years, during which time he has successfully held a number of executive positions at both the company’s head office and in the markets, such as president & CEO, DaimlerChrysler Vans in North Carolina, US, and sales director for the Business Unit Vans at Daimler in Stuttgart, Germany.

“I’m thrilled to join an organization that has shown such significant growth and such important accomplishments over the last eight years under Marcus Breitschwerdt’s leadership and I want to thank Marcus very much for the great legacy he is now handing over to me. It is certainly my clear target together with the great team of Mercedes-Benz Canada employees and dealers to continue this success story,” said Reuss.

During his eight years at the helm, Breitschwerdt led Mercedes-Benz Canada to a string of significant achievements. During his tenure, the company doubled market share and gained the number one position among luxury manufacturers in Canada.

“The more than eight years I have spent in this very competitive market as a part of our great Mercedes-Benz Canada team have been extremely rewarding,” said Breitschwerdt. “While I look forward with great excitement to the opportunities and challenges that my new appointment will present, I certainly will always look back fondly at our enriching experiences as a Canadian team. In difficult times, we were able to move a lot together. I would like to thank all of our employees and dealers for their unwavering support during my stay at Mercedes-Benz Canada.”