Micra to offer micro price

MSRP of less than 10 grand makes it cheapest in Canada

February 13, 2014
by Fleet Management staff

TORONTO, ON—The new 2015 Nissan Micra will start at under $10,000, giving it the cheapest MSRP in Canada.

“As the only high-volume car to be offered in Canada and not the United States, Micra is here to give Canadian drivers an affordable, high-value entry point into the Nissan brand,” said Christian Meunier, president, Nissan Canada, at the Canadian International Auto Show in Toronto.

“At Nissan, we understand the need in Canada for small, urban-friendly cars that are fun to drive and express their driver’s personality. With Micra, we’re delivering a proven global vehicle at a very attractive price—it’s going to make a huge impact on the market.”

Sold in more than 160 countries around the world, Micra is a proven success and has now been tailored specifically, and tested extensively for the Canadian market.

Nissan is offering options that will allow the car to be “personalized” to the owner’s individual tastes and favourite colour palette. Several trim items are available, including mirror covers, door handle finishers, a rear hatch finisher, wheel caps and interior trim finishers, in five distinct colours—red, white, black, orange and purple, as well as chrome. These accessories will be an ‘a la carte’ selection, allowing the customer to choose a little dash of colour where desired, with coordinating side stripes also available in each colour. These accessory packages will start at less than $200.

There are also various lifestyle accessories available, such as bike, ski and kayak carriers. Practical items like cargo organizers, winter mats and trunk protectors are also available on the 2015 Nissan Micra.