Four models win iF design awards
STUTTGART: The designers at Mercedes-Benz have picked up iF product design award 2012 for four models—the Mercedes-Benz M-Class, the SLK, the SLS AMG Roadster, and the Concept A-CLASS show car.
First presented in 1953, the iF product design award ranks among the world’s most important design awards and represents the seal of approval for good design. For 2012 the 24-member jury was again faced with the task of choosing its favorites, this time from more than 2,000 candidates.
The M-Class won thanks to its characteristically distinctive SUV design and its variable interior. The open-top SLS AMG Roadster, meanwhile, owes its victory to its exciting lines, which are reminiscent of the legendary 300 SL from the 1950s. The SLK Roadster also dominated the competition with its powerful sports car design. With the Mercedes-Benz Concept A-CLASS, the jury acknowledged the birth of a new vehicle generation which provides a glimpse of the expressive design of the future A-Class.