Mazda3 scores in safety

The 2011 Mazda3 has been designated a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS).

March 23, 2011
by Fleet Management staff

RICHMOND HILL, ON: The 2011 Mazda3 has been designated a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS). The car received the organization’s highest possible crash safety rating of “Good” in all four tests conducted.

Vehicles receive ratings based on results from the Institute’s evaluations on front, side and rear impact crash tests as well as a roof strength test (implemented in 2010), which measures occupant protection in the event of a rollover.  Each vehicle’s overall evaluation is based on measurements of intrusion specific to each crash angle and the injury impact on crash test dummies positioned within the vehicles at the time of collision.  Only vehicles equipped with Electronic Stability Control (ESC) are eligible for testing.

“Nearly half of all Mazdas sold in Canada are Mazda3s, so we are justifiably proud of the 2011 Mazda3 earning the distinction of the IIHS ‘Top Safety Pick,’” said Don Romano, president, Mazda Canada Inc. “Both the sedan and hatchback models are recognized with this award, examples of Mazda’s dedication not only to producing engaging and fun-to-drive vehicles but those offering the utmost quality and safety.”

Available in three models, the Mazda3 sedan, Mazda3 Sport hatchback and Mazdaspeed3 (starting at $16,295, $17,495, and $29,695 respectively), the 2011 Mazda3 family of vehicles has a number of passive and active safety technologies as standard equipment. In addition to Mazda’s proprietary Advanced Impact-energy Distribution and Absorption System (MAIDA), all Mazda3s come with Dynamic Stability Control (DSC), a Traction Control System (TCS), power-assisted four-wheel disc brakes with an Anti-lock Brake System (ABS) and Electronic Brake Force Distribution (EBFD), dual front airbags, side airbags and curtain airbags, and front seat active headrests. In addition, the Mazda3 is equipped with Mazda’s Brake Override system, which always prioritizes the brake pedal over the accelerator pedal should both be engaged simultaneously, allowing the vehicle to be brought to a safe stop.