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We’re distracted drivers: most Canadian Millennials

The study found that Canadians from that cohort recognize their tendency to drive distracted


May 28, 2018
Purchasing B2B

From the April 2018 print edition

A poll from Allstate Insurance Company of Canada reveals 80 percent of Canadians believe drivers under 34 are most likely to drive distracted. The study, conducted by Leger, found that Canadians from that cohort recognize their tendency to drive distracted, with 69 percent conceding that they’re probably the most likely to do so. They’re also less likely to believe their behaviours cause them to lose focus. Eating, drinking and looking at roadside distractions are less likely to be seen as distracting.

Nearly all Canadians agree that using a mobile device and grooming are distracting. Many Canadians also feel that looking at roadside distractions is more distracting than using a navigation system. Ontarians were more likely to agree that using a Bluetooth is more distracting, while two-thirds of New Brunswickers feel that talking to passengers is not distracting compared to the national average of 55 percent. In Nova Scotia, 89 percent ranked eating as a key distractor, higher than the national average of 76 percent. Meanwhile, 98 percent of Albertans said using a mobile device was a distraction, slightly higher than the rest of Canada.