Canadian auto sales soften: Survey

Male respondents more eager to buy in two years at 58 percent versus females at 44 percent

May 28, 2018
Purchasing B2B

From the April 2018 print edition

Recent research shows that 51 percent of Canadian automotive consumers are likely to purchase a new vehicle over the next 24 months. Those surveyed last year were 11 percent more likely to buy soon, a number highlighted by a record year for Canadian automotive sales.

Canadian Black Book has designed a poll conducted by Ipsos to gauge Canadian car buying habits, knowledge and trends. This year’s edition surveyed 1,255 Canadians. The poll implies that younger consumers are more likely to buy in this timeframe, with respondents aged 18-34 the most likely at 65 percent, those 35-54 at 57 percent and those 55 years or older are least likely at 34 percent.

Male respondents show more eagerness to buy in two years at 58 percent versus females at 44 percent. Over a quarter (27 percent) are likely to consider purchasing a vehicle fully online.