Blackcircles launches in Canada

Company's website lets consumers research and purchase tires then schedule an installation appointment

November 16, 2018
Purchasing B2B

MONTREAL—Blackcircles, an online retailer of tires in Europe, has launched its tire-shopping and online services in Canada. As of November 1, Canadian consumers have access to this tire purchasing experience.

Blackcircle’s website simplifies the tire buying process for passenger-vehicle tires so consumers can research, purchase tires then schedule an installation appointment all from one site, the company said. In addition, this experience will enable consumers to shop for tires that best fit their vehicle and the way they want to drive. is a web-enabled providing a simplified, digitally led click & install process that allows consumers to buy tires online and have them fitted at a service centre.

Customers can buy their tires directly on the website, The process involves: choose a tire, enter a postal code, choose a nearby service centre and a date and time, and pay. Customers then show up at the appointed time and date to get the tires installed.