Xerox flies high as Cirque du Soleil partner

Xerox will help the circus simplify business processes and document management

July 15, 2011
by Purchasing b2b staff

TORONTO: Xerox now is the exclusive provider of office equipment, document technology and services for Cirque du Soleil’s big top and arena touring shows in the US, Canada and Europe, the company has announced. Cirque du Soleil will perform in Toronto and Calgary in late September.

“The performers in Cirque du Soleil are renowned for exhilarating stunts and high performance,” said Christa Carone, chief marketing officer, Xerox Corporation.  “Xerox technology takes care of the business behind the brand, so they can focus on awe-inspiring feats.”

Xerox will work with Cirque du Soleil at its headquarters, satellite offices and on its touring shows to simplify business processes and document management, the company said. Along with providing managed print services, Xerox will help develop customized cross-media campaigns to engage new audiences and increase ticket sales.

“Our business partnership with Xerox plays to our mutual brand strengths and global reach, while giving both enterprises ways to benefit from each other’s innovation,” said Mario D’Amico, marketing senior vice-president, Cirque du Soleil. “Xerox’s equipment and services provide the perfect behind-the-scenes solutions to help us run our touring operations smoothly.”