YOU are the product
Moncton, NB: Opportunities are never lost, someone else just takes advantage of them. This was the key message delivered in a panel discussion this morning (June 7) featuring Rick Reid, manager, supply chain at VAW Systems Ltd, Brett Shaitel of Hudbay Minerals and Cori Ferguson, director of public affairs and communications with the Purchasing Management Association of Canada. The trio presented on marketing yourself in today’s competitive business environment.
As the marketing professional in the group, Ferguson explained the basics of marketing, emphasizing that when it’s personal marketing, you are the product and you are most concerned with creating a personal brand. That brand is essentially how people feel and think about you.
The panel explored various ways you can ensure that your brand is a positive one, one that is working for you.
They key is to start with a goal. Your objectives must be specific, realistic, individual and measurable. Identify your weaknesses and work on them.
The panel agreed that for most of us our biggest obstacle is ourselves. If you can overcome your fears, you are well on your way to success.
Here’s a sampling of the tips they offered: