Montreal—Molson Coors Brewing Co. is increasing its focus on water conservation. In July, the company announced it would collaborate with Circle of Blue, an international network of journalists, scientists and other stakeholders focused on global water issues.
As its first joint initiative, Molson and Circle of Blue will launch an independent survey on public awareness and concern for fresh water issues, in 25 countries around the world. The survey will go deeper in a subset of seven countries.
The research and analysis will be conducted by Globescan, a nonpartisan research and polling firm, and is billed as the first substantive global benchmark for civic engagement on fresh water issues.
Circle of Blue will be joined by Peter Swinburn, president and CEO of Molson Coors, to present the survey results at World Water Week in Stockholm this August.
“Safeguarding supplies of fresh water is essential to the sustainability of the Molson Coors business,” said Swinburn. “Strategically, it is important to us to learn how policy makers, government leaders and our own customers and employees view this precious resource, and to develop new ideas about how to engage them in water issues in their communities.”
Water plays an integral role in the brewing of beer, so Molson Coors has set metrics for its operations. It achieved its 2008 goal of an overall four per cent reduction in water use, according to the company.
The relationship with Circle of Blue will deepen Molson Coors’ commitment to the UN CEO Water Mandate, which aims to mobilize business leaders around the world to address the emerging global water crisis.
The Water Mandate calls for businesses to address water sustainability in their operations and supply chain and disclose their progress. Molson Coors has posted its water metrics on its web site and in its corporate responsibility report.
—Photo courtesy of Molson Coors