Grand & Toy releases Boomerang Box

The new product is designed to reduce material waste, making shipping more efficient and sustainable

November 29, 2011
by Purchasing b2b staff

TORONTO: Grand & Toy has begun the pilot roll out of the Boomerang Box—the company’s new environmentally friendly shipping solution. On delivery, customers are encouraged to keep their empty Boomerang Boxes until they are picked up and re-used by delivery staff during the next Grand & Toy order drop-off. The Boomerang Box will be used with customer deliveries in BC as part of a phased roll-out plan for the remainder of 2011, Grand & Toy said.

“By adopting the Boomerang Box, we want to help our customers achieve a more sustainable way of doing business that is consistent with their socially responsible business standards,” said Natasha Renaud, director, communications and social responsibility, at Grand & Toy. The box may also help users save money through reduced material waste, Renaud said.

The Boomerang Box uses delivery and customer interactions to reduce packaging waste, said Grand & Toy. The boxes feature a stackable design to minimize storage space while the corrugated material allows Grand & Toy to re-use the boxes for an average of six to 10 delivery cycles with proper use. Each Boomerang Box has a unique barcode that is scanned when the box leaves a Grand & Toy customer fulfillment centre. The barcode is tracked throughout the shipping cycle to analyze adoption trends.

Grand & Toy partnered this year with BMO Financial Group to test the box’s design and effectiveness. The initial pilot was implemented at 28 BMO branches and office towers in Toronto, resulting in a return rate of 32 percent over four months. This pilot will be extended throughout the remainder of 2011 and 2012, the company said, with Boomerang Boxes used for deliveries to all BMO locations in the Greater Toronto Area.

“By partnering with Grand & Toy with this pilot, we have an innovative opportunity to reduce waste at many of our Toronto branches and offices,” says Jim Johnston, director, environmental sustainability and compliance, BMO Financial Group. “The results of the pilot have been encouraging, and we look forward to expanding the program to all our GTA locations.”

Designed in partnership with Norampac, a privately owned packaging manufacturer based in Quebec, the Boomerang Box is made from 49-percent post-consumer recycled material. Boomerang Boxes are 100 percent recyclable at the end of their box lifecycle.