Fibrek joins sustainability pilot project

Company aims to help assess feasibility of certification for product carbon footprint

February 27, 2012
by Purchasing b2b staff

MONTREAL: Fibrek Inc, a producer and marketer of virgin and recycled kraft pulp, has been selected to participate in a pilot project on the carbon footprint of its products, announced February 27 by the Québec government. This initiative fits within Fibrek’s business strategy and reflects its determination to apply the principles of sustainable development, the company said

The first action of the Québec government’s $24-million carbon footprint certification initiative, the pilot aims to determine the best practices in regards to qualification, verification and certification for the effective implementation of the initiative. The pilot will identify actions to reduce the environmental impact of participating businesses, including Fibrek. The company operates a mill in Saint-Félicien, Québec.

“Fibrek is convinced that this project will contribute to consolidate its leadership position and meet its customers’ new demands for products. Fibrek is proud to be one of the ten selected companies committed to quantifying the footprint of one or more of their products,” said Emmanuelle Lamarre-Cliche, the company’s VP of legal affairs, sustainable development and corporate secretary.

The SFK-90TM pulp produced at Fibrek’s Saint-Félicien mill fits into this pilot project, the company said. The initiative is an addition to a co-generation project already underway and recent measures implemented to reduce greenhouse gas (GHG) emissions. Since 1990, the Saint-Félicien mill has increased its production by 25 percent while reducing its GHG emissions by 14 percent, Fibrek said.