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Amazon opens high-tech store, minus cashiers

The technology behind the store includes computer vision, sensor fusion, and deep learning


January 22, 2018
Purchasing B2B

Image: Amazon

Amazon has opened Amazon Go—its first checkout free store—in Seattle, the company said.

Rather than waiting in line to check out, customers with the Amazon Go app walk out of the store and are billed later for the purchases they take with them. The store uses the same types of technologies that are used in self-driving cars, computer vision, sensor fusion, and deep learning, said Amazon.

The Just Walk Out Technology detects automatically when customers take products from (or return them to) the shelves. The technology also tracks products in a virtual cart. When done shopping, customers simply leave the store and are sent a receipt and charge to their Amazon account shortly after.

The store sells ready-to-eat breakfast, lunch, dinner, and snack options, groceries like bread and milk, cheeses and locally made chocolates. To shop at Amazon Go, customers need an Amazon account, the free Amazon Go app, and a recent-generation iPhone or Android phone.

The  roughly 1,800-sq.-ft. store is located at 2131 7th Av. in Seattle.

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