As part of Vision 2000, SM+i will spearhead the corporation’s incentives division
TORONTO—Vision 2000 Travel Group has acquired Thomas Cook North America’s (TCNA) meetings and incentives business, which trades as SM+i. Under the terms of the sale, SM+i will continue to operate under that name and will remain, for the foreseeable future, in the Thomas Cook offices in central Toronto.
“This really is a great match for us,” said Brian Robertson, COO of the Vision 2000 Travel Group. “The calibre of business that SM+i has is a wonderful complement to ours, and we look forward to welcoming their talented and experienced staff to Vision 2000.”
The agreement has been in the works for months, Vision 2000 said in a news release. Commenting on the sale, Dean Moore, CEO of TCNA said “SM+i has always been a profitable and unique division of our company, but because its sole focus is on the corporate incentive market, the brand was never integrated with our other businesses and is not core to our principal leisure travel tour operating business.”
As part of Vision 2000, SM+i will spearhead the corporation’s incentives division. Ellie MacPherson will remain at the helm in her new role as senior vice-president, Strategic Meetings + Incentives (SM+i).