Alexandria, VA—The GBTA Foundation, the research and education arm of the Global Business Travel Association (GBTA), has created a new RFP Guide to Strategic Meetings Management (SMM). GBTA said the guide will offer a standard set of topics for an organization to ask vendors to address when soliciting vendor bids for an SMM program and to help guide internal communication or successful development or expansion of an SMM program.
“Strategic meetings management programs are a proven way for companies to make the most of their investment in meetings,” said Daphne Bryant, executive director of the GBTA Foundation. “This RFP tool will serve as a step-by-step guide for planners to improve their meetings programs and evaluate the vendors that will best match their company’s goals, needs and budgets.”
The new guide will work in conjunction with the Strategic Meetings Management Maturity Index, said the GBTA, which was launched last February. Once a company completes the assessment, their organization will have more meaningful discussions regarding its needs from an SMM vendor. The new guide will allow them to complete the final step in selecting their vendor.