25,000 cars a year to reach the North American market
June 25, 2012
by Fleet Management staff
Starting in May 2013 Toyota Yaris cars sold in Canada will be manufactured in France. The company expects 25,000 cars a year will be built for sale in Canada and the rest of North America.
“We are very proud to have been selected as the main source of Yaris for North American markets,” said Makoto Sano, president of Toyota Motor Manufacturing France (TMMF). “This is not only an endorsement of the quality of the cars built by our team members here at TMMF, but it’s also a significant new business opportunity for our factory and further strengthens TMMF’s position as an important exporter in France.”
Building the Yaris for customers across North America will require an additional investment of EUR 8 million at TMMF. This investment is required to build the car to the specific requirements of the new market, including the installation of a North American specific 1.5-litre engine, automatic transmission, differences in the rear bumper, as well as other items linked to specific local regulations. Only gas versions of Yaris will be exported to North America.
The current generation Toyota Yaris was launched in Europe in the summer of 2011, followed by the Toyota Yaris Hybrid in June 2012. Sales of the Yaris in Europe between January and May this year saw a year-on-year increase of 22 percent.