March 30, 2011
by Fleet Management staff
Volvo Cars was named the best car make in Sustainable Brands for 2011, Sweden’s biggest sustainability survey for various brands. The survey polled consumers on their views about 151 companies.
Volvo Cars made it to the very top among the 18 car brands included in the survey. All told, the company took third place among the 151 brands studied.
According to Volvo the core of its approach to sustainability is its range of green cars. The popular DRIVe series, launched in 2008, encompasses seven models all classed as green cars.
“The Volvo V50 DRIVe is the best-selling green car in Sweden. All told, we account for 21 percent of green cars sold in Sweden,” relates Linn Fortgens, director of sustainability issues at Volvo Car Corporation.
The purpose of Sustainable Brands is to create an independent and annually recurring survey of the various companies’ sustainability communication. It is undertaken by IDG Research, Relation Capital Partners AB and Novus Group International.b2b