February 24, 2010
by Purchasingb2b Staff
On February 11, at the opening of the Canadian International Auto Show (CIAS) in Toronto, Ontario, the Automotive Journalists Association of Canada (AJAC) announced the winner of its 2010 Canadian Car of the Year (CCOTY) award.
This year’s winner of the coveted CCOTY title is the Volkswagen Golf GTI.
The car beat out nine other “best new” winners in various categories, which AJAC announced in October of last year.
The CCOTY winner is determined based on a combination of measured facts and subjective evaluations of more than 20 parameters by approximately 70 journalists. AJAC members employ a vigorous testing process involving back-to-back testing on the same roads in the same conditions on the same day.
News of the Golf GTI’s victory was well-received by its maker.
“The Golf GTI is the heart and soul of Volkswagen,” commented John White, president and CEO of Volkswagen Group Canada.
“To have [it] named Canadian Car of the Year today by Canada’s automotive media is a very proud moment for us, indeed, and represents the culmination of the hard work on the part of everyone in the Volkswagen brand around the world.”
AJAC also announced the winner of its and Canadian Utility Vehicle of the Year (CUVOTY) title at the CIAS.
This year, the title went to the Subaru Outback, edging out the other sport utility/crossover category winners selected by AJAC.
A total of nine cars—each chosen by AJAC as “best new” in their respective categories in October—were shortlisted for the CCOTY. Besides the Volkswagen Golf GTI, which was eligible for winning best new sports/performance car (under $50,000) in October, the list includes:
• Best new small car (under $21,000): Mazda3;
• Best new small car (over $21,000): Mazda3 Sport;
• Best new family car (under $30,000): Volkswagen Golf Wagon TDI;
• Best new family car (over $30,000): Ford Taurus;
• Best new luxury car (over $50,000): BMW 335d Sedan;
• Best new prestige car: Porche Panamera;
• Best new sports/performance car (over $50,000): Audi S4; and
• Best new convertible: Audi S5 Cabriolet.
In the sport utility/crossover category, the Subaru Outback—which was named best new SUV/CUV under $35,000—beat out the Volkswagen Touareg TDI Clean Diesel (best new SUV/CUV under in the $35,000-$60,000 range) and the Lexus RX450h (best new SUV/CUV over $60,000).