PurchasingB2B

Toyota boosts safety

Toyota's 2011 vehicle lineup to include active safety systems.


December 1, 2010
by Purchasing b2b staff

TORONTO: The best protection against an auto accident is to avoid it in the first place, and that’s the role of active safety systems. It’s also why starting with every new 2011 model year vehicle, Toyota Canada will include six active safety technologies as standard equipment on each and every Toyota vehicle.

The Star Safety System includes Vehicle Stability Control (VSC)1, Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA)2 and Smart Stop Technology (SST)3.
One of the first vehicles to feature the Star Safety System as standard is also Toyota’s most popular car, the 2011 Toyota Corolla, which goes on sale in January.

“Toyota continues to develop and incorporate technologies that advance the safety and performance of our vehicles, and the Star Safety System embodies this commitment,” said Stephen Beatty, managing director at Toyota Canada Inc. “The Star Safety System is a clear commitment to our customers that no matter which Toyota they choose, safety comes standard in every vehicle.”
To help customers make informed decisions and increase their knowledge of the sophisticated safety systems in their vehicles, the elements of the Toyota Star Safety System are explained in detail in the Safety section of the Toyota Canada web site (www.toyota.ca).