PurchasingB2B

Subaru, Infiniti top value-holders in Canada


January 27, 2010
by Purchasingb2b Staff

The Automotive Lease Guide (ALG) has awarded its second annual Canadian Residual Value Awards, and Subaru Canada Inc and Infiniti were the big winners.

The awards honour vehicles that are predicted to retain the highest percentage of their original price. They recognize both mainstream and luxury brands, as well as vehicles in each segment.

The ALG determines the winners by analyzing Canada-specific data about segment competition, historical vehicle performance and industry trends. This year’s awards are based on 2010 model year vehicles.

Subaru took home the Mainstream Brand Canadian Residual Value Award. The company finished fourth for the coveted award last year.

Subaru also received individual segment awards for the Impreza (in the Mid-Compact Car category), the Legacy (in the Midsize Car category) and the Impreza WRX/STI (in the Sporty Car category).

“Subaru has blazed its own trail since arriving in the Canadian market. [Its] signature boxer engines and standard all-wheel drive, as well as its solid reputation for quality, give the brand an image of ruggedness and independence and contribute to remarkable owner loyalty,” commented Matt Traylan, chief economist for the ALG .

“The recent redesign of its three core models and restrained incentives also helped Subaru jump to the top of the rankings.”

Infiniti, the luxury division of Nissan Canada, Inc, took home the Luxury Brand Canadian Residual Value Award for the second year in a row.

“With generally more powerful engines and lower pricing than its European rivals, Infiniti has pursued the kind of value strategy that helps to give its brand a strong long-term foundation,” Traylan said.

Nissan received three other segment awards. The Sentra won in the Entry Compact Car division, the Maxima won in the Fullsize Car category and the GT-R won in the Luxury Sports Car segment.

Honda Canada—which was the runner up for this year’s Mainstream Brand Canadian Residual Value Award—received the most individual segment awards, for the CR-V (Compact Utility Vehicle), the Odyssey (Minivan), the Ridgeline (Compact/Midsize Pickup) and the Insight (Hybrid/Alternative Powertrain).

Toyota Canada’s Sequoia and Tundra took the Large Utility Vehicle and Fullsize Pickup categories, respectively.

Land Rover Canada took home honours for the LR2 (in the Near Luxury Utility Vehicle segment) and the Range Rover Sport (in the Luxury Utility Vehicle category).

BMW Canada earned top marks in the Near Luxury Car and Luxury Car categories with the 1 Series and 6 Series, respectively.

Finally, Mazda’s CX-7 was the top Midsize Utility Vehicle.