Auburn Hills, Michigan–The new Ram 1500 has been named 2013 North American Truck/Utility of the Year by a panel of automotive experts. The award is unique and considered by many to be one of the world’s most prestigious based on its diverse mix of 49 automotive journalists from the US and Canada who serve as the voting jurors.
The winners were announced at the North American International Auto Show in Detroit.
“For the Ram Truck Brand, this ranks as one of the proudest days in our history,” said Fred Diaz, President and CEO – Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “Every truck-maker aspires to win the North American Truck/Utility of the Year. I tip my hat to the folks who worked behind the scenes to make the 2013 Ram 1500 a technological triumph.
“In no other truck will you find Ram’s incredible combination of best-in-class fuel efficiency – 25 miles per gallon — Pentastar and HEMI engines matched to TorqueFlite 8-speed transmissions, air suspension. Uconnect Access and 12 fuel-saving technologies that have raised the bar in the fullsize pickup segment.”
This is the 20th year of the awards. The Ram has won North American Truck of the Year honors just once: in the award’s inaugural year 1994.
For 2013, the new Ram 1500 offers buyers best-in-class 25 MPG fuel efficiency, new technology and new features without sacrificing capability. Ram 1500–the most recognizable pickup on the road–marks a milestone for Ram as this truck delivers a truckload of pioneering and fuel-saving systems. Equipped with a choice of engines, including the legendary 5.7-liter HEMI V-8 engine or the award-winning Pentastar V-6, the Ram 1500 offers the best powertrains in the industry and are known for their reliability.
The 2013 Ram 1500 features first-in-segment technologies: eight-speed automatic transmission, stop-start system, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and active air suspension. The 2013 Ram 1500 is available in nine trim levels and starts at $23,585 including $995 destination charge.
Ram engineers changed every area of the truck – from a newly designed frame to new engines and transmissions to a new interior with the next-generation Uconnect® access system. With best-in-class ride and handling and best-in-class aerodynamics, the 2013 Ram 1500 delivers unmatched content, performance and capability to truck buyers.