January 20, 2011
by Fleet Management Staff
MISSISSAUGA, ON: Kia Canada Inc has appointed Robert Staffieri as its new director of marketing.
Staffieri has been with Kia Canada Inc for over five years. During that time he has been advertising and incentives manager, national sales manager and most recently national customer retention manager. He brings to the organization over eighteen years of automotive experience which included finance, sales and marketing experience from another OEM.
“Robert has been instrumental in impacting Kia Canada’s growth over the last five years. He has been able to provide succinct direction and execution in his various roles” said Maria Soklis vice-president and COO of Kia Canada Inc. “Robert is well poised to lead Kia Canada in his areas of responsibility into the next wave of significant growth here in Canada.”
Staffieri was instrumental in implementing and overlooking initiatives that heightened Kia Canada’s brand loyalty and customer satisfaction. Staffieri pioneered the Kia Certified Pre-Owned Program and earlier this year, the Kia Member Rewards Program. Additionally, Mr. Staffieri was instrumental to developing and executing Kia Canada’s National Marketing Campaign – ‘Drive Change’.
In his new role, Staffieri will be responsible for all marketing, public relations and product planning functions for Kia Canada Inc.