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New boss for BMW in North America


July 26, 2011
by Fleet Management staff

Ludwig Willisch, currently responsible for the BMW Group’s European sales region, will take over from Jim O’Donnell as president of BMW of North America, effective October 1st, 2011.

Willisch began his career with the BMW Group in 1996 as manager of the BMW branch in Düsseldorf. He gained further national and international sales experience as head of the local sales subsidiaries in Germany, Japan and Sweden. Prior to assuming his current position as head of European sales, Willisch was president of BMW M GmbH.

O’Donnell, who has managed the BMW Group’s North American sales since 2008, will be retiring.