December 6, 2010
by CAR staff
TORONTO: Honda is ending production of its Element model which was introduced nine years ago. First introduced in concept form as the Honda Model X at the 2001 North American International Auto Show in Detroit, the Element was unique and became an immediate favorite for small businesses, outdoor enthusiasts and pet owners. After a long life cycle, utility-seeking customers have more recently embraced other vehicles in the Honda lineup such as the versatile and comfortable CR-V crossover utility vehicle.
“The Element defied popular design trends in favour of a utilitarian shape that showed how functionality can come from thinking inside the box,” said Jerry Chenkin, executive vice president of Honda Canada Inc. “It made boxy vehicle designs cool, and Element owners enjoy its unique styling and versatility.”
Developed from the inside-out, the Honda Element entered new territory when it made its debut during the 2003 model year by providing a multi-functional cargo area, innovative and versatile seating, a durable and dirt-friendly interior, energetic performance and outstanding value. Major upgrades were made through the years including more power and safety features in the 2007 model year.
More than 17,000 Elements have been sold in Canada since the vehicle was introduced in December 2002.
Honda will offer 2011-model Elements in the US, while Canada is winding down its sales efforts with remaining stock of 2010 models.