Three concept cars honoured
MUNICH: A trio of BMW Group concept cars—the i8 Concept, i3 Concept and MINI Rocketman Concept—have been presented with the 2012 Green GOOD DESIGN Award for sustainable product design. This is the first time a BMW Group product has been among the winners of the annual Green GOOD DESIGN Award, which was launched in 2009 as a special off-shoot of the GOOD DESIGN Award. The world’s oldest design prize was founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann Jr.
The Green GOOD DESIGN Award aims to increase public appreciation of contemporary design and the sustainability considerations that go with it. To this end, the jury focused on criteria such as low energy consumption and a reduced reliance on fossil fuels. The special prize is awarded by the European Centre for Architecture Art Design and Urban Studies, together with The Chicago Athenaeum: Museum of Architecture and Design. More than 120 products, people, governments, environmental programmes and architecture projects from 27 nations were presented with the Green GOOD DESIGN Award in 2012.
BMW Group Design has won the GOOD DESIGN Award several times in recent years. In 2011 the prize went to the BMW 6 Series Convertible, BMW 6 Series Coupe, BMW 1 Series M Coupe, BMW ActiveE, BMW K 1600 GT/GTL and BMW G 650 GS. And the previous year the BMW 5 Series Sedan, MINI Countryman, BMW S 1000 RR and BMW Concept 6 concept car were honored with the award.