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Focus Electric powers up

The Ford Focus Electric launches for 2011.


January 7, 2011
by Canadian Automotive Review Staff

DEARBORN, Michigan: Ford Motor Company has unveiled its all-new Focus Electric–the company’s first-ever all-electric passenger car. The zero-CO2-emissions, gasoline-free version of Ford’s popular small car is the flagship of the company’s growing fleet of hybrid, plug-in hybrid and all-electric vehicles coming to North America and Europe by 2013.

The Focus Electric will launch in late 2011 and will offer a mile-per-gallon equivalent better than Chevrolet Volt and competitive with other battery electric vehicles.

A full recharge is expected to take three to four hours at home with the 240-volt charge station–half the charge time of the Nissan Leaf.

Focus Electric introduces new features and technologies–including a unique version of the MyFord Touch driver connect system especially for electric vehicles, a new value charging feature powered by Microsoft and a smartphone app called MyFord Mobile that helps plug-in owners control their vehicles remotely.

The five-door hatchback leverages Ford’s global C-car platform shared by the gasoline and diesel-powered Focus models, which debuted at the 2010 North American International Auto Show and were launched at the Paris Motor Show in September.

Both Focus gasoline and electric variants to be sold in North America will be built at Ford’s Michigan Assembly Plant in Wayne, Michigan.

The all-electric powertrain and single-speed transmission provide immediate responsiveness and smooth acceleration up to a top speed of 84 mph (136 km/h).

Much of Focus Electric’s steering, handling and braking feel is shared with the fuel-powered Focus models upon which it’s based. At the same time, the absence of a gasoline or diesel engine and outstanding aerodynamics lead to a remarkably quiet, comfortable in-car experience.

Focus Electric offers a host of standard safety and security features including six airbags and electronic traction control, along with hands-free telephone connectivity. Extensive eco-friendly materials, such as bio-foam seat cushions and recycled fabrics also are featured in the vehicle.

Other standard features on Ford Focus Electric for North American customers include a unique execution of MyFord Touch driver connect technology, 15-spoke 17-inch aluminum wheels, a 60/40 split rear bench seat, push button start, AM/FM/CD/MP3 Sony Audio with nine speakers, Sirius Satellite Radio and voice-activated Navigation System.