PurchasingB2B

Enterprise EcoBoosts its fleet

Enterprise Rent-A-Car is adding 2011 Ford EcoBoost F-150 pickup trucks to its Canadian fleet.


June 21, 2011
by CAR Staff

Canadian Automotive Review: JUNE 2011

Enterprise Rent-A-Car is adding 2011 Ford EcoBoost F-150 pickup trucks to its Canadian fleet (see “Big, brainy and easy on the gas” for the full story on fuel-efficient work trucks, including the F150 EcoBoost). The vehicles are available for rent as gas prices hit record highs.

“As the world’s largest owner and operator of passenger vehicles, we have a vested interest and a history of working with manufacturers to integrate new engine technologies into our fleet,” said Lee Broughton, director of sustainability for Enterprise Holdings, which owns and operates Enterprise
Rent-A-Car along with the Alamo Rent A Car and National Car Rental brands.

“We’re committed to using our fleet and our network of more than 450 locations across Canada to promote more fuel-efficient technologies like the EcoBoost F-150 and provide an extended test drive for curious customers.”

The EcoBoost F-150 pickups join Enterprise’s line-up of fuel- efficient vehicles, already the largest in the world, including includes thousands of gas/electric hybrids.

“We are pleased to work with Enterprise to offer its customers the EcoBoost F-150, a vehicle that is really on the cutting edge of technology,” says Darren Halabisky, truck marketing plans manager at Ford Motor Company of Canada.