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New Kia Optima named top safety pick

Sedan rates high in four tests


December 24, 2010
by Purchasing b2b staff

IRVINE, CA: The 2011 Kia Optima midsize sedan has received the crash safety rating of “good” in four tests conducted by the Insurance Institute for Highway Safety (IIHS). The vehicle was also recognized as a “top safety pick” by the Ruckersville, VA-based organization.

To determine crashworthiness—how well a vehicle protects its occupants in a crash—the institute rates vehicles as good, acceptable, marginal, or poor in high-speed front and side crash tests, a rollover test, plus evaluations of seat and head restraints for protection against neck injuries in rear impacts.

To earn top safety pick, a vehicle must have “good” ratings in all four of the institute’s tests. The winning vehicles must also offer electronic stability control—computerized technology that detects and minimizes skids.

“To have the all-new 2011 Optima receive this tremendous accolade in advance of our Canadian launch is truly exciting news and further supports Kia’s commitment to safety,” said Maria Soklis, Kia Canada’s vice-president and chief operating officer.

The 2011 Optima features six airbags, front active headrests, side-impact door beams, height-adjustable front seatbelts with pre-tensioners and three-point seatbelts for all seating positions. The vehicles also feature four-wheel antilock brakes, a traction control system, a brake assist system and hill assist control.