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More diesel production for Ram 1500

Twenty percent of 2015 Ram 1500 pickup production will have the EcoDiesel engine


September 30, 2014
by Fleet Management Staff

AUBURN HILLS, Michigan—Chrysler says it has received so much demand for its EcoDiesel-powered Ram 1500 pickup, that it has increased production to 20 percent of all 1500 Ram pickups.

The 2015 Ram 1500 has a 3.0-litre V-6 EcoDiesel that packs 240 horsepower, 420 lb.-ft. of torque and 28 miles per gallon (mpg). Fuel economy and the exclusivity of the Ram 1500 EcoDiesel are being credited for Ram’s decision to increase the diesel powertrain mix to 20 percent of the total Ram 1500 production volume–double the initial expectation.

When the Ram 1500 EcoDiesel opened for orders earlier this year, Ram Truck received more than 8,000 requests within three days, which quickly filled the initial allocation for the exclusive powertrain.

“Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand,” said Bob Hegbloom, president and CEO–Ram Truck Brand, Chrysler Group LLC.

Ram truck is the only manufacturer to offer a light-duty diesel powertrain. Nearly 60 percent of all Ram 1500 EcoDiesel sales are conquest over competitors, an achievement considering brand-loyal strength of the segment. The premium powertrain also contributes to an increase in the Ram 1500s Average Transaction Price according to JD Power.

Ram Truck worked with powertrain supplier VM Motori (Fiat Group Automobiles) to increase production to meet North American consumer demand. The total increase in EcoDiesel mix will be completed by the end of November at both Warren Truck Assembly Plant in Michigan and Saltillo Truck Assembly Plant in Mexico.

The 3.0-liter EcoDiesel engine is mated to the TorqueFlite eight-speed automatic transmission. Together, the powertrain system delivers an outstanding combination of fuel efficiency at 28 mpg, torque of 420 lb.-ft. and up to 9,200 pounds of towing capability.

The 2015 Ram 1500 capitalizes on a truckload of exclusive, pioneering, fuel-saving systems, including: eight-speed automatic transmission, thermal management system, pulse-width modulation and active aerodynamics with grille shutters and air suspension.