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VIA Rail Canada chooses Cossette

Quebec-based marketing communications agency wins two majors bids


November 29, 2013
by PurchasingB2B Staff

MONTREAL—Cossette has been named VIA Rail Canada’s marketing communications agency after winning two majors bids: one for the management of the VIA Rail brand and the other for the management of its VIA Préférence loyalty program.

“I’m very proud that we won these two national accounts,” said Mélanie Dunn, President of Cossette in Quebec. “This win shows that the integrated services we offer, along with our extensive expertise in cutting-edge relational marketing, are fulfilling the needs of major brands.”

By working to develop the VIA Rail brand and its loyalty progra, Cossette says it will be helping the national passenger rail network reach more passengers and grow its business.