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Staples launches IdeaPaint

Product turns surfaces into whiteboard.


October 5, 2011
by Purchasing b2b staff

TORONTO: Finally, there’s a good excuse to write on the walls.

IdeaPaint hit the Canadian market at a September gala thrown by Business Advantage by Staples in Toronto’s Distillery District.

The gala—which also showcased furniture solutions Business Interiors by Staples offers through its vendor Allsteel—saw about 75 people attend. IdeaPaint was showcased on a series of rotating cubes that attendees could draw on to test out the product.

Keynote speaker, designer and builder Ramsin Khachi, spoke to the crowd about how to differentiate a brand. Building a unique brand, Khachi said, is something every organization can do. “The biggest tip I can give you is to set…systems for your business and rules for your business so that everyone in the business can follow them,” he said. “When you follow them, the success will come in time.”

IdeaPaint can be applied to almost any smooth surface, such as drywall, plaster, a chalkboard, whiteboard or table. Marker erases easily from the surface and because it is painted on, it has no seams. It comes in several colours, including white, light gray, off white, blue and orange. IdeaPaint also uses less raw material than traditional whiteboards and is guaranteed not to crack, peel stain, fade or yellow.

“This product basically turns any paintable surface into a whiteboard,” Michael Zahra, president of Staples Advantage, told gala attendees. “Needless to say, it’s an amazing product in the office, schools and in homes—particularly homes with small children who tend to write on walls.”