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PMAC 2012: Marketing yourself and your SCMP

YOU are the product


June 7, 2012
by Emily Atkins

Moncton, NB: Opportunities are never lost, someone else just takes advantage of them. This was the key message delivered in a panel discussion this morning (June 7) featuring Rick Reid, manager, supply chain at VAW Systems Ltd, Brett Shaitel of Hudbay Minerals and Cori Ferguson, director of public affairs and communications with the Purchasing Management Association of Canada. The trio presented on marketing yourself in today’s competitive business environment.

As the marketing professional in the group, Ferguson explained the basics of marketing, emphasizing that when it’s personal marketing, you are the product and you are most concerned with creating a personal brand. That brand is essentially how people feel and think about you.

The panel explored various ways you can ensure that your brand is a positive one, one that is working for you.

They key is to start with a goal. Your objectives must be specific, realistic, individual and measurable. Identify your weaknesses and work on them.

The panel agreed that for most of us our biggest obstacle is ourselves. If you can overcome your fears, you are well on your way to success.

Here’s a sampling of the tips they offered:

  • Be positive and honest–straightforward.
  • Do the right thing–have integrity.
  • Help others succeed–train your replacement.
  • Be confident, not arrogant.
  • Do good work, don’t take shortcuts–your work represents you.
  • Be proactive. Identify areas where you can effect change, search for ways to improve biz processes, don’t wait to be invited to share your results.
  • Develop interpersonal skills.
  • Be open minded; ask for input and feedback.
  • Be genuine and sincere.
  • Actively listen; ask questions.
  • When things aren’t perfect, talk about behaviours, not personality; processes not people.
  • Thank people.
  • Know your audience.
  • “We” not “me”.
  • Hone negotiation skills.
  • Speak positively, don’t gossip.
  • Give credit.
  • Measure yourself.
  • Show your results in hard facts eg dollars and numbers
  • Continue to learn–the only true competitive advantage is to learn faster than everybody else
  • Ask why.
  • Take courses.
  • Tour facilities.