March 18, 2011
by Purchasingb2b Staff
MISSISSAUGA, ON: Kruger Products LP, a manufacturer of tissue products, has received Forest Stewardship Council (FSC) Chain of Custody (CoC) certification from the Rainforest Alliance’s SmartWood program for its consumer and away-from-home tissue products. Kruger claims it is the first Canadian tissue company to achieve this standard.
The company intends to apply this certification to some 150 consumer and away-from-home tissue products. Certified products will include brands such as Cashmere, SpongeTowels, Purex, Scotties, White Swan, Embassy and Esteem. This certification ensures accountability through every step in the supply chain, from forest to product to shelf.
“FSC certification is well-recognized around the world and considered the most rigorous social and environmental standards in the forestry industry,” said Mario Gosselin, COO, Kruger Products. “The thoroughness of the Rainforest Alliance’s auditing process is a demonstration of our commitment to and leadership in sustainably sourced premium tissue paper products.”
The Rainforest Alliance, an international, non-profit conservation organization, is the world’s leading certifier of forestlands to FSC standards and conducted Kruger Products’ rigorous FSC CoC certification evaluations at its various operations across Canada.
The certification will apply to nearly 40 percent of Kruger Products’s consumer and away-from-home production. The products will feature the FSC label on packaging beginning as soon as this summer.
“This accomplishment marks an important milestone along our sustainability journey,” said Steven Sage, corporate director of sustainability and innovation, Kruger Products. “With this certification we have achieved the first of our nine targets set through our Sustainability 2015 initiative and it will drive us to continue along this journey.”
This highly respected FSC logo ensures that the fibre used to make these tissue products comes from FSC-certified forests, recycled fibre and/orcontrolled wood. FSC CoC procedures provide a transparent link between the forest from which the fibre originates and the product into which it is manufactured. At every stage of Kruger Products manufacturing or distribution, the fibre going into a product is tracked and identified in an unbroken chain of commitment from forest to consumer. The FSC label carries the assurance that products come from forest-friendly sources and is an easy identifier for making environmental purchasing decisions.