PurchasingB2B

Kodak releases anti-counterfeiting system

System can be used with existing manufacturing or printing processes


June 6, 2011
by Purchasing b2b staff

PHILADELPHIA: Kodak’s security solutions group has released the KODAK TRACELESS Anywhere System for anti-counterfeiting, designed to help companies and law enforcement agencies combat counterfeiting and product diversion. Kodak said the TRACELESS Anywhere System combines proprietary marker material with a discreet, handheld, field deployable reader. The combination helps users detect illegally marketed products and merchandise.

“The complex nature of counterfeiting and product diversion poses many challenges for brand owners and law enforcement officials,” said Myra Olm, director, brand protection research and product development, security solutions, Kodak’s business solutions and services group.

The TRACELESS Anywhere System offers ease of implementation into companies’ existing manufacturing or printing processes, Kodak said. The proprietary marker material can be used on a wide range of material types including plastics, foils, corrugated and flexible packaging, labels and documents. As well, a variety of application types can be used, such as flexographic, offset, gravure, screen, pad and thermal transfer print methods.

The system’s pocket reader enables companies to deploy a discrete field authentication strategy, Kodak said. The easy-to-transport, battery-operated reader displays color coded LEDs to show the presence of different types of marker formulations. Companies and brand owners work with Kodak to customize programming for specific tracking purposes. Companies can therefore localize brand protection strategies.

For companies looking to safeguard products along the entire supply chain, the TRACELESS Anywhere System can be integrated with other offerings from the KODAK Security Solutions portfolio, the company said.

“Our most recent developments will help companies establish stronger countermeasures against counterfeiting from point of production to product distribution,” said Roberto D. Colangelo, general Manager, worldwide services, vice-president, Kodak’s business solutions and services group.